London ships of historic interest partnership Essay - 1

London ships of historic interest partnership - Essay Example From the fact that Britain is a maritime country, the income of most of the citizens is derived from maritime activity. The London’s ships partnership has a major obligation of increasing the maritime activity and the number of visitors coming to the country. This has to be done through enacting various strategies and ways. The partnership should make the whole world aware of the existence of the historic ships and the uniqueness in them. This paper will explore how the partnership can increase the global awareness of the uniqueness and existence of the historic ships in London, means and ways to tap into the market and PEST analysis in relation to the same. The paper is to explore the best marketing mix in international and global marketing especially during overseas expansion. The main objective is to identify the most appropriate international market place to target to ensure tourists are aware of the brand and will view the member vessels as must see attractions when they visit London. The subsidiary objectives are as stipulated below: Tourism is a major player in the economy of Britain with tourist coming from both local and international markets. This has boosted the economy of the country and efforts to increase the tourist volume are being put in place each and every day. The London ships of historic interest partnership being a major player has also implemented actions to increase awareness among the residents and foreigners of the tourism facilities available. This has boosted the tourism industry in a major way. International tourists are well informed of existence of the maritime tourism and are well aware of the kind of tourism facilities they are to view and interact with when they pay a visit to the city of London. There are various factors both internal and external that have contributed to the success of the organization in response to marine tourism. The coming